Synthetic data
All sessions

s-3515

Simulated shopper

Oct 26, 2026, 8:46 PM UTC · mobile · paid social · Ridgeback 48L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 254sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 15sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  4. 41m 48sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 33%
  5. 52m 16sReviews filtered: fitFiltered reviews by fitFit 91%
  6. 62m 51sBrowsed catalogBrowsed the catalogFit 88%
  7. 73m 08sViewed Merino 200Viewed a product pageFit 85%
  8. 3m 19sLeft the store

Final guess

Fit85%
Fit
85%
Suitability
2%
Durability
1%
Value
2%
Delivery
1%
Choice
3%
No clear doubt
6%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.