Synthetic data
All sessions

s-3516

Simulated shopper

Oct 22, 2026, 8:30 PM UTC · mobile · email · Squall 2.5L Rain Shell · 20 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 254sExpanded materials · Squall 2.5LExpanded materialsSuitability 31%
  3. 31m 15sOpened reviews · Squall 2.5LOpened reviewsSuitability 42%
  4. 41m 44sReviews filtered: valueFiltered reviews by valueValue 31%
  5. 52m 14sOpened reviews · Squall 2.5LOpened reviewsDurability 38%
  6. 62m 26sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 85%
  7. 72m 32sAdded to cart · Squall 2.5LAdded to cartValue 85%
  8. 83m 03sViewed cartViewed cart (saw shipping cost)Value 96%
  9. 93m 35sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  10. 104m 14sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  11. 114m 39sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 125m 09sBrowsed catalogBrowsed the catalogValue >99%
  13. 135m 48sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  14. 146m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 156m 52sAdded to cart · Squall 2.5LAdded to cartValue >99%
  16. 167m 07sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 177m 16sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 187m 24sViewed Talus TrailViewed a product pageValue >99%
  19. 197m 55sImage 1 · Talus TrailViewed a product imageValue >99%
  20. 8m 06sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.