Synthetic data
All sessions

s-3517

Simulated shopper

Nov 1, 2026, 10:36 PM UTC · mobile · paid social · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Talus TrailViewed a product pageChoice 23%
  2. 241sExpanded warranty · Talus TrailExpanded warrantyDurability 68%
  3. 344sOpened reviews · Talus TrailOpened reviewsDurability 83%
  4. 41m 01sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  5. 51m 17sCompare + Talus TrailAdded a product to compareDurability 99%
  6. 61m 51sCompare + Cairn LowAdded a product to compareDurability 81%
  7. 72m 30sOpened comparisonOpened the comparisonChoice 92%
  8. 82m 46sOpened reviews · Talus TrailOpened reviewsChoice 73%
  9. 93m 22sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  10. 103m 25sViewed Emberline 20°FViewed a product pageDurability 93%
  11. 113m 47sViewed Talus TrailViewed a product page · Returned to a product viewed earlierChoice 81%
  12. 124m 11sCompare + Talus TrailAdded a product to compareChoice 99%
  13. 134m 39sCompare + Cairn LowAdded a product to compareChoice >99%
  14. 4m 54sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.