Synthetic data
All sessions

s-3518

Simulated shopper

Oct 22, 2026, 2:53 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Talus TrailViewed a product pageChoice 23%
  2. 233sViewed Squall 2.5LViewed a product pageChoice 30%
  3. 344sExpanded warranty · Squall 2.5LExpanded warrantyNo clear doubt 43%
  4. 452sExpanded returns · Squall 2.5LExpanded returns policyDurability 44%
  5. 1m 18sLeft the store

Final guess

Durability44%
Fit
2%
Suitability
2%
Durability
44%
Value
1%
Delivery
6%
Choice
3%
No clear doubt
42%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.