Synthetic data
All sessions

s-3520

Simulated shopper

Oct 29, 2026, 3:20 AM UTC · mobile · email · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 04sSize 11 · Talus TrailSelected a sizeFit 55%
  3. 31m 17sOpened reviews · Talus TrailOpened reviewsFit 67%
  4. 41m 54sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 61%
  5. 52m 24sExpanded warranty · Talus TrailExpanded warrantySuitability 49%
  6. 62m 35sExpanded specs · Talus TrailExpanded technical specsSuitability 87%
  7. 73m 02sOpened reviews · Talus TrailOpened reviewsSuitability 93%
  8. 83m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 32sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  10. 3m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.