Synthetic data
All sessions

s-3521

Simulated shopper

Oct 21, 2026, 11:55 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 00sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 35sReviews filtered: valueFiltered reviews by valueValue 89%
  5. 52m 04sBrowsed catalogBrowsed the catalogValue 91%
  6. 62m 19sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 98%
  7. 2m 26sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.