Synthetic data
All sessions

s-3522

Simulated shopper

Oct 20, 2026, 3:21 AM UTC · mobile · paid social · Lumen 400 Headlamp · 15 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 236sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 04sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 62%
  4. 41m 11sAdded to cart · Lumen 400Added to cartNo clear doubt 62%
  5. 51m 39sViewed cartViewed cart (saw shipping cost)Delivery 66%
  6. 62m 12sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  7. 72m 22sCheckout startedStarted checkoutDelivery 94%
  8. 82m 46sDelivery check · ZIP 99727Checked delivery date by ZIPDelivery >99%
  9. 93m 06sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 103m 10sDelivery check · ZIP 91193Checked delivery date by ZIPDelivery >99%
  11. 113m 41sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 123m 45sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  13. 134m 13sBrowsed catalogBrowsed the catalogDelivery >99%
  14. 144m 43sSorted: price ascSorted by lowest priceDelivery >99%
  15. 5m 13sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.