Synthetic data
All sessions

s-3523

Simulated shopper

Oct 22, 2026, 11:33 PM UTC · desktop · email · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn LowViewed a product pageChoice 31%
  2. 258sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 12sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  4. 41m 38sOpened reviews · Cairn LowOpened reviewsDurability 95%
  5. 51m 51sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 62m 11sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  7. 72m 25sExpanded materials · Cairn LowExpanded materialsDurability >99%
  8. 82m 54sExpanded materials · Cairn LowExpanded materialsDurability >99%
  9. 93m 30sOpened reviews · Cairn LowOpened reviewsDurability >99%
  10. 3m 38sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×26.6×
  • Searched for durability / warranty38.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.