Synthetic data
All sessions

s-3525

Simulated shopper

Oct 20, 2026, 6:24 AM UTC · desktop · paid social · Squall Pro 3L Shell · 16 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 254sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 18sImage 1 · Squall ProViewed a product imageNo clear doubt 58%
  4. 41m 25sOpened comparisonOpened the comparisonChoice 91%
  5. 51m 30sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  6. 62m 00sCompare + Squall 2.5LAdded a product to compareChoice >99%
  7. 72m 27sViewed Kettle TiViewed a product pageChoice >99%
  8. 82m 35sSearch “which tent”Searched to compare optionsChoice >99%
  9. 93m 13sImage 2 · Kettle TiViewed a product imageChoice >99%
  10. 103m 48sCompare + Kettle TiAdded a product to compareChoice >99%
  11. 114m 01sViewed Squall ProViewed a product page · Returned to a product viewed earlierChoice >99%
  12. 124m 07sOpened comparisonOpened the comparisonChoice >99%
  13. 134m 29sAdded to cart · Squall ProAdded to cartChoice >99%
  14. 144m 43sViewed cartViewed cart (saw shipping cost)Choice >99%
  15. 154m 53sCheckout startedStarted checkoutChoice >99%
  16. 4m 59sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×311.5×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.