Synthetic data
All sessions

s-3527

Simulated shopper

Oct 27, 2026, 11:58 PM UTC · mobile · email · Cairn Low Hiking Shoe · 13 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn LowViewed a product pageChoice 31%
  2. 254sExpanded specs · Cairn LowExpanded technical specsChoice 33%
  3. 31m 02sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 64%
  4. 41m 29sImage 1 · Cairn LowViewed a product imageSuitability 63%
  5. 52m 06sExpanded specs · Cairn LowExpanded technical specsSuitability 87%
  6. 62m 37sImage 2 · Cairn LowViewed a product imageSuitability 84%
  7. 73m 06sExpanded specs · Cairn LowExpanded technical specsSuitability 95%
  8. 83m 14sExpanded materials · Cairn LowExpanded materialsSuitability 97%
  9. 93m 44sImage 3 · Cairn LowViewed a product imageSuitability 95%
  10. 104m 24sViewed Kettle TiViewed a product pageSuitability 91%
  11. 114m 43sImage 4 · Kettle TiViewed a product imageSuitability 86%
  12. 124m 56sAdded to cart · Cairn LowAdded to cartSuitability 86%
  13. 5m 11sLeft the store

Final guess

Suitability86%
Fit
<1%
Suitability
86%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
14%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Viewed a product image ×41.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.