Synthetic data
All sessions

s-3528

Simulated shopper

Oct 29, 2026, 9:36 PM UTC · desktop · organic · Kettle Ti Stove Kit · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 06sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 42sBrowsed catalogBrowsed the catalogNo clear doubt 65%
  4. 42m 07sSorted: price ascSorted by lowest priceNo clear doubt 53%
  5. 52m 41sExpanded specs · Kettle TiExpanded technical specsNo clear doubt 76%
  6. 63m 02sOpened reviews · Kettle TiOpened reviewsNo clear doubt 51%
  7. 73m 15sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 95%
  8. 83m 33sOpened reviews · Kettle TiOpened reviewsSuitability 98%
  9. 93m 44sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 4m 11sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.