Synthetic data
All sessions

s-3531

Simulated shopper

Nov 1, 2026, 5:19 PM UTC · mobile · search ads · Talus Trail Runner · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 04sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 12sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 40%
  4. 41m 26sExpanded warranty · Talus TrailExpanded warrantyDurability 60%
  5. 51m 46sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability 92%
  6. 62m 03sOpened reviews · Talus TrailOpened reviewsDurability 98%
  7. 72m 31sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 47sExpanded materials · Talus TrailExpanded materialsDurability >99%
  9. 92m 56sSearch “warranty”Searched for durability / warrantyDurability >99%
  10. 103m 30sOpened reviews · Talus TrailOpened reviewsDurability >99%
  11. 114m 04sExpanded materials · Talus TrailExpanded materialsDurability >99%
  12. 124m 09sExpanded materials · Talus TrailExpanded materialsDurability >99%
  13. 134m 27sOpened reviews · Talus TrailOpened reviewsDurability >99%
  14. 145m 02sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 5m 09sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×36.6×
  • Expanded warranty ×215.6×
  • Searched for durability / warranty38.6×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.