Synthetic data
All sessions

s-3532

Simulated shopper

Nov 1, 2026, 7:02 AM UTC · desktop · search ads · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 254sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 14sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
  4. 41m 32sImage 1 · Talus TrailViewed a product imageNo clear doubt 47%
  5. 52m 11sOpened reviews · Talus TrailOpened reviewsSuitability 70%
  6. 62m 24sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 33sImage 2 · Talus TrailViewed a product imageSuitability 98%
  8. 82m 45sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  9. 93m 21sExpanded materials · Talus TrailExpanded materialsSuitability >99%
  10. 103m 38sSize 9 · Talus TrailSelected a sizeSuitability 99%
  11. 114m 02sImage 3 · Talus TrailViewed a product imageSuitability 99%
  12. 124m 23sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  13. 134m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 5m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.