Synthetic data
All sessions

s-3533

Simulated shopper

Oct 28, 2026, 10:57 PM UTC · mobile · email · Ridgeback 48L Pack · 10 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 251sExpanded specs · Ridgeback 48LExpanded technical specsChoice 36%
  3. 31m 03sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 88%
  4. 41m 15sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  5. 51m 38sBrowsed catalogBrowsed the catalogChoice >99%
  6. 61m 46sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  7. 71m 58sViewed cartViewed cart (saw shipping cost)Choice 99%
  8. 82m 24sPromo field focusedClicked into the promo-code fieldChoice 76%
  9. 92m 49sViewed cartViewed cart (saw shipping cost)Value 70%
  10. 3m 10sLeft the store

Final guess

Value70%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
70%
Delivery
<1%
Choice
30%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.