Synthetic data
All sessions

s-3534

Simulated shopper

Oct 22, 2026, 1:17 AM UTC · mobile · paid social · Ridgeback 48L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 227sDelivery check · ZIP 79195Checked delivery date by ZIPDelivery 62%
  3. 331sImage 1 · Ridgeback 48LViewed a product imageDelivery 43%
  4. 41m 04sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 56%
  5. 51m 41sImage 3 · Ridgeback 48LViewed a product imageNo clear doubt 76%
  6. 62m 14sSearch “boots”Searched the catalogNo clear doubt 89%
  7. 72m 23sExpanded warranty · Ridgeback 48LExpanded warrantyNo clear doubt 94%
  8. 2m 28sLeft the store

Final guess

No clear doubt94%
Fit
1%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
94%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Searched the catalog2.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.