Synthetic data
All sessions

s-3536

Simulated shopper

Nov 2, 2026, 3:43 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 15 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 31m 04sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 43sCompare + Squall 2.5LAdded a product to compareChoice 99%
  5. 51m 56sCompare + Squall ProAdded a product to compareChoice >99%
  6. 61m 59sExpanded specs · Squall 2.5LExpanded technical specsChoice >99%
  7. 72m 20sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  8. 82m 57sImage 2 · Squall 2.5LViewed a product imageChoice >99%
  9. 93m 29sExpanded returns · Squall 2.5LExpanded returns policyChoice >99%
  10. 103m 54sImage 3 · Squall 2.5LViewed a product imageChoice 99%
  11. 114m 31sOpened reviews · Squall 2.5LOpened reviewsChoice 98%
  12. 125m 01sReviews filtered: suitabilityFiltered reviews by performanceSuitability 82%
  13. 135m 06sOpened reviews · Squall 2.5LOpened reviewsSuitability 95%
  14. 145m 16sAdded to cart · Squall 2.5LAdded to cartSuitability 95%
  15. 5m 27sLeft the store

Final guess

Suitability95%
Fit
<1%
Suitability
95%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
5%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.