Synthetic data
All sessions

s-3537

Simulated shopper

Oct 30, 2026, 7:21 AM UTC · mobile · organic · Squall Pro 3L Shell · 14 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Squall ProViewed a product pageValue 34%
  3. 338sExpanded specs · Squall ProExpanded technical specsSuitability 35%
  4. 444sOpened reviews · Squall ProOpened reviewsSuitability 62%
  5. 51m 17sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability 90%
  6. 61m 23sOpened reviews · Squall ProOpened reviewsSuitability 96%
  7. 71m 39sBrowsed catalogBrowsed the catalogSuitability 94%
  8. 82m 13sImage 1 · Squall ProViewed a product imageSuitability 93%
  9. 92m 22sExpanded shipping · Squall ProExpanded shipping infoSuitability 83%
  10. 103m 00sExpanded materials · Squall ProExpanded materialsSuitability 89%
  11. 113m 15sAdded to cart · Squall ProAdded to cartSuitability 89%
  12. 123m 40sViewed cartViewed cart (saw shipping cost)Suitability 93%
  13. 133m 47sExpanded returns · Squall ProExpanded returns policySuitability 74%
  14. 4m 03sLeft the store

Final guess

Suitability74%
Fit
<1%
Suitability
74%
Durability
2%
Value
<1%
Delivery
11%
Choice
<1%
No clear doubt
12%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.