Synthetic data
All sessions

s-3538

Simulated shopper

Oct 20, 2026, 8:57 AM UTC · desktop · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Talus TrailViewed a product pageChoice 23%
  2. 234sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 340sBrowsed catalogBrowsed the catalogSuitability 28%
  4. 41m 11sExpanded warranty · Talus TrailExpanded warrantyDurability 76%
  5. 51m 23sImage 1 · Talus TrailViewed a product imageDurability 66%
  6. 62m 00sOpened reviews · Talus TrailOpened reviewsDurability 81%
  7. 72m 06sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  8. 2m 11sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.