Synthetic data
All sessions

s-3539

Simulated shopper

Oct 31, 2026, 3:22 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 341sViewed Kettle TiViewed a product pageNo clear doubt 46%
  4. 447sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  5. 555sViewed Ridgeback 38LViewed a product pageNo clear doubt 76%
  6. 1m 18sLeft the store

Final guess

No clear doubt76%
Fit
2%
Suitability
1%
Durability
1%
Value
7%
Delivery
2%
Choice
10%
No clear doubt
76%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product page ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.