Synthetic data
All sessions

s-3540

Simulated shopper

Oct 31, 2026, 8:24 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 243sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 04sReviews filtered: valueFiltered reviews by valueValue 78%
  4. 41m 28sExpanded returns · Emberline 20°FExpanded returns policyValue 45%
  5. 51m 46sBrowsed catalogBrowsed the catalogValue 54%
  6. 62m 22sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 90%
  7. 2m 31sLeft the store

Final guess

Value90%
Fit
1%
Suitability
<1%
Durability
1%
Value
90%
Delivery
3%
Choice
<1%
No clear doubt
4%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.