Synthetic data
All sessions

s-3541

Simulated shopper

Oct 30, 2026, 1:52 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 04sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  4. 41m 35sSize guide · Merino 200Opened the size guideNo clear doubt 51%
  5. 52m 14sDelivery check · ZIP 48039Checked delivery date by ZIPNo clear doubt 55%
  6. 62m 53sOpened reviews · Merino 200Opened reviewsFit 39%
  7. 73m 13sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 95%
  8. 83m 43sSize M · Merino 200Selected a sizeFit >99%
  9. 4m 04sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.