Synthetic data
All sessions

s-3542

Simulated shopper

Oct 23, 2026, 6:48 PM UTC · mobile · organic · Kettle Ti Stove Kit · 19 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 257sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 18sExpanded specs · Merino 200Expanded technical specsNo clear doubt 53%
  4. 41m 34sAdded to cart · Merino 200Added to cartNo clear doubt 53%
  5. 51m 52sViewed cartViewed cart (saw shipping cost)Suitability 27%
  6. 62m 06sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 89%
  7. 72m 16sSearch “deals”Searched for deals / priceValue 99%
  8. 82m 42sViewed Kettle TiViewed a product pageValue 99%
  9. 93m 06sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 20sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 58sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 17sBrowsed catalogBrowsed the catalogValue >99%
  13. 134m 29sSorted: price ascSorted by lowest priceValue >99%
  14. 144m 59sExpanded shipping · Kettle TiExpanded shipping infoValue >99%
  15. 155m 03sOpened reviews · Kettle TiOpened reviewsValue >99%
  16. 165m 13sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 175m 24sOpened reviews · Kettle TiOpened reviewsValue >99%
  18. 185m 51sReviews filtered: deliveryFiltered reviews by shippingValue >99%
  19. 6m 17sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.