Synthetic data
All sessions

s-3544

Simulated shopper

Oct 24, 2026, 1:57 AM UTC · desktop · paid social · Lumen 400 Headlamp · 12 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 333sSearch “delivery time”Searched for shipping / deliveryDelivery 83%
  4. 436sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Delivery Promise hereDelivery 98%
  5. 554sDelivery check · ZIP 82685Checked delivery date by ZIPDelivery >99%
  6. 61m 31sAdded to cart · Lumen 400Added to cartDelivery >99%
  7. 71m 51sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  8. 82m 16sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  9. 92m 51sDelivery check · ZIP 79753Checked delivery date by ZIPDelivery >99%
  10. 103m 08sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 113m 14sCheckout startedStarted checkoutDelivery >99%
  12. 3m 32sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Searched for shipping / delivery38.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.