Synthetic data
All sessions

s-3546

Simulated shopper

Nov 1, 2026, 8:06 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Merino 200Viewed a product pageFit 22%
  2. 233sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 350sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  4. 41m 12sViewed Squall ProViewed a product pageDurability 97%
  5. 51m 28sExpanded warranty · Squall ProExpanded warranty→ the store shows Durability Proof hereDurability >99%
  6. 1m 39sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.