Synthetic data
All sessions

s-3548

Simulated shopper

Oct 28, 2026, 10:21 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 15 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Merino 200Viewed a product pageFit 22%
  2. 230sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 351sReviews filtered: valueFiltered reviews by valueValue 76%
  4. 41m 25sAdded to cart · Merino 200Added to cartValue 76%
  5. 51m 34sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 93%
  6. 61m 59sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 72m 24sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  8. 82m 53sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 31sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 104m 06sExpanded shipping · Merino 200Expanded shipping infoValue >99%
  11. 114m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 37sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 13sCheckout startedStarted checkoutValue >99%
  15. 5m 22sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.