Synthetic data
All sessions

s-3549

Simulated shopper

Oct 23, 2026, 8:08 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 12sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 32sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 58%
  4. 1m 47sLeft the store

Final guess

No clear doubt58%
Fit
6%
Suitability
16%
Durability
4%
Value
7%
Delivery
5%
Choice
3%
No clear doubt
58%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.