Synthetic data
All sessions

s-3551

Simulated shopper

Oct 30, 2026, 3:55 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 355sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 41m 00sViewed Talus TrailViewed a product pageNo clear doubt 71%
  5. 51m 16sViewed Ridgeback 38LViewed a product pageNo clear doubt 79%
  6. 61m 51sSearch “boots”Searched the catalogNo clear doubt 93%
  7. 71m 56sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 85%
  8. 2m 02sLeft the store

Final guess

No clear doubt85%
Fit
2%
Suitability
6%
Durability
1%
Value
2%
Delivery
1%
Choice
4%
No clear doubt
85%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.