Synthetic data
All sessions

s-3552

Simulated shopper

Oct 29, 2026, 1:52 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 18 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 19sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 54sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 52m 34sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 99%
  6. 63m 03sOpened reviews · Merino 200Opened reviewsFit 99%
  7. 73m 37sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 83m 50sExpanded materials · Merino 200Expanded materialsFit 99%
  9. 93m 58sExpanded returns · Merino 200Expanded returns policyFit >99%
  10. 104m 26sOpened reviews · Merino 200Opened reviewsFit >99%
  11. 114m 29sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 124m 42sOpened reviews · Merino 200Opened reviewsFit >99%
  13. 135m 17sOpened reviews · Merino 200Opened reviewsFit >99%
  14. 145m 45sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 155m 48sSize guide · Merino 200Re-opened the size guideFit >99%
  16. 166m 06sImage 1 · Merino 200Viewed a product imageFit >99%
  17. 176m 16sAdded to cart · Merino 200Added to cartFit >99%
  18. 6m 21sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Opened reviews ×51.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.