Synthetic data
All sessions

s-3553

Simulated shopper

Nov 2, 2026, 12:25 AM UTC · desktop · organic · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Squall ProViewed a product pageValue 34%
  3. 31m 28sExpanded specs · Squall ProExpanded technical specsSuitability 35%
  4. 42m 08sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability 71%
  5. 52m 48sExpanded specs · Squall ProExpanded technical specsSuitability 91%
  6. 63m 09sViewed Merino 200Viewed a product pageSuitability 84%
  7. 73m 42sExpanded materials · Merino 200Expanded materialsSuitability 91%
  8. 83m 51sImage 1 · Merino 200Viewed a product imageSuitability 87%
  9. 94m 03sExpanded materials · Merino 200Expanded materialsSuitability 91%
  10. 4m 32sLeft the store

Final guess

Suitability91%
Fit
<1%
Suitability
91%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
9%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Expanded materials ×21.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.