Synthetic data
All sessions

s-3554

Simulated shopper

Nov 2, 2026, 11:44 AM UTC · mobile · search ads · Lumen 400 Headlamp · 16 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 218sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 340sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 60%
  4. 41m 03sOpened reviews · Lumen 400Opened reviewsDurability 62%
  5. 51m 13sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 61m 25sExpanded shipping · Lumen 400Expanded shipping infoDurability 99%
  7. 71m 42sDelivery check · ZIP 67551Checked delivery date by ZIPDurability 83%
  8. 82m 00sExpanded warranty · Lumen 400Expanded warrantyDurability 99%
  9. 92m 18sOpened reviews · Lumen 400Opened reviewsDurability 99%
  10. 102m 23sReviews filtered: deliveryFiltered reviews by shippingDurability 90%
  11. 112m 42sExpanded shipping · Lumen 400Expanded shipping infoDelivery 61%
  12. 123m 01sExpanded returns · Lumen 400Expanded returns policyDelivery 72%
  13. 133m 33sExpanded shipping · Lumen 400Expanded shipping infoDelivery 97%
  14. 143m 59sExpanded returns · Lumen 400Expanded returns policyDelivery 98%
  15. 154m 26sAdded to cart · Lumen 400Added to cartDelivery 98%
  16. 4m 32sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy ×22.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.