Synthetic data
All sessions

s-3556

Simulated shopper

Oct 26, 2026, 10:23 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 12 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 24sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 58sExpanded specs · Squall 2.5LExpanded technical specsSuitability 69%
  5. 52m 15sBrowsed catalogBrowsed the catalogSuitability 55%
  6. 62m 20sImage 1 · Squall 2.5LViewed a product imageSuitability 50%
  7. 72m 33sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 96%
  8. 83m 12sDelivery check · ZIP 30674Checked delivery date by ZIPSuitability 91%
  9. 93m 22sAdded to cart · Squall 2.5LAdded to cartSuitability 91%
  10. 103m 45sViewed cartViewed cart (saw shipping cost)Suitability 90%
  11. 114m 10sCheckout startedStarted checkoutSuitability 90%
  12. 4m 24sPurchased

Final guess

Suitability90%
Fit
<1%
Suitability
90%
Durability
<1%
Value
5%
Delivery
2%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.