Synthetic data
All sessions

s-3559

Simulated shopper

Oct 23, 2026, 8:29 PM UTC · desktop · paid social · Driftwood 2P Tent · 7 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 251sAdded to cart · Driftwood 2PAdded to cartDelivery 30%
  3. 31m 30sViewed cartViewed cart (saw shipping cost)Delivery 50%
  4. 41m 42sDelivery check · ZIP 93078Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
  5. 52m 22sViewed cartViewed cart (saw shipping cost)Delivery 97%
  6. 62m 34sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  7. 2m 39sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.