Synthetic data
All sessions

s-3560

Simulated shopper

Oct 22, 2026, 11:43 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Merino 200Viewed a product pageFit 22%
  2. 240sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 356sSize guide · Merino 200Opened the size guideFit 65%
  4. 41m 36sSearch “does it run small”Searched for sizing / fit→ the store shows Fit Confidence hereFit 94%
  5. 52m 05sImage 2 · Merino 200Viewed a product imageFit 93%
  6. 62m 42sSearch “pack torso size”Searched for sizing / fitFit 99%
  7. 73m 20sSize guide · Merino 200Re-opened the size guideFit >99%
  8. 83m 36sSize guide · Merino 200Re-opened the size guideFit >99%
  9. 94m 10sOpened reviews · Merino 200Opened reviewsFit >99%
  10. 104m 41sCompare + Merino 200Added a product to compareFit >99%
  11. 115m 16sImage 3 · Merino 200Viewed a product imageFit >99%
  12. 5m 37sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Searched for sizing / fit ×29.3×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.