Synthetic data
All sessions

s-3561

Simulated shopper

Oct 25, 2026, 11:29 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 246sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 08sImage 1 · Merino 200Viewed a product imageNo clear doubt 63%
  4. 41m 47sSize guide · Merino 200Opened the size guideFit 47%
  5. 52m 10sImage 2 · Merino 200Viewed a product imageNo clear doubt 60%
  6. 62m 26sImage 3 · Merino 200Viewed a product imageNo clear doubt 73%
  7. 72m 37sBrowsed catalogBrowsed the catalogNo clear doubt 88%
  8. 82m 53sOpened reviews · Merino 200Opened reviewsNo clear doubt 67%
  9. 92m 57sReviews filtered: valueFiltered reviews by valueNo clear doubt 74%
  10. 103m 01sImage 4 · Merino 200Viewed a product image · Inspected 4+ images closelyNo clear doubt 91%
  11. 3m 27sLeft the store

Final guess

No clear doubt91%
Fit
8%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
91%
Why no clear doubthow much likelier
  • Viewed a product image ×42.3×
  • Inspected 4+ images closely4.9×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.