Synthetic data
All sessions

s-3562

Simulated shopper

Oct 25, 2026, 7:28 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 340sSorted: ratingRe-sorted the catalogNo clear doubt 73%
  4. 449sDelivery check · ZIP 88260Checked delivery date by ZIPDelivery 69%
  5. 51m 24sViewed Cairn MidViewed a product pageDelivery 56%
  6. 61m 59sImage 1 · Cairn MidViewed a product imageNo clear doubt 70%
  7. 72m 25sExpanded shipping · Cairn MidExpanded shipping infoDelivery 54%
  8. 82m 35sSearch “boots”Searched the catalogNo clear doubt 64%
  9. 2m 55sLeft the store

Final guess

No clear doubt64%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
36%
Choice
<1%
No clear doubt
64%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.