Synthetic data
All sessions

s-3563

Simulated shopper

Oct 25, 2026, 2:46 AM UTC · desktop · email · Cairn Low Hiking Shoe · 12 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 240sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 13sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  4. 41m 52sSize guide · Cairn LowOpened the size guideNo clear doubt 57%
  5. 52m 10sImage 1 · Cairn LowViewed a product imageNo clear doubt 72%
  6. 62m 16sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 60%
  7. 72m 20sExpanded returns · Cairn LowExpanded returns policyFit 53%
  8. 82m 46sOpened reviews · Cairn LowOpened reviewsFit 79%
  9. 93m 02sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  10. 103m 06sSize 9 · Cairn LowSelected a sizeFit >99%
  11. 113m 28sAdded to cart · Cairn LowAdded to cartFit >99%
  12. 3m 53sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.