Synthetic data
All sessions

s-3565

Simulated shopper

Oct 24, 2026, 3:01 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 357sSearch “merino”Searched the catalogNo clear doubt 61%
  4. 41m 22sSize 11 · Cairn MidSelected a sizeFit 54%
  5. 51m 59sExpanded shipping · Cairn MidExpanded shipping infoNo clear doubt 52%
  6. 2m 12sLeft the store

Final guess

No clear doubt52%
Fit
27%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
19%
Choice
1%
No clear doubt
52%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.