Synthetic data
All sessions

s-3566

Simulated shopper

Oct 21, 2026, 3:49 AM UTC · mobile · email · Merino 200 Base Layer Crew · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 21sExpanded materials · Merino 200Expanded materialsDurability 48%
  4. 1m 30sLeft the store

Final guess

Durability48%
Fit
7%
Suitability
8%
Durability
48%
Value
2%
Delivery
2%
Choice
1%
No clear doubt
33%
Why durabilityhow much likelier
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.