Synthetic data
All sessions

s-3568

Simulated shopper

Oct 23, 2026, 12:57 PM UTC · desktop · organic · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Talus TrailViewed a product pageChoice 23%
  2. 241sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 07sSearch “waterproof jacket”Searched for a use-case or specSuitability 88%
  4. 41m 40sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  5. 52m 01sImage 1 · Talus TrailViewed a product imageSuitability 99%
  6. 62m 19sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  7. 72m 30sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 2m 40sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.