Synthetic data
All sessions

s-3569

Simulated shopper

Oct 23, 2026, 6:03 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Squall ProViewed a product pageValue 34%
  3. 31m 18sBrowsed catalogBrowsed the catalogNo clear doubt 41%
  4. 41m 53sOpened reviews · Squall ProOpened reviewsValue 47%
  5. 52m 25sReviews filtered: durabilityFiltered reviews by durabilityDurability 82%
  6. 62m 56sViewed Emberline 20°FViewed a product pageDurability 79%
  7. 73m 35sOpened reviews · Emberline 20°FOpened reviewsDurability 87%
  8. 84m 07sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  9. 94m 15sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  10. 104m 44sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 114m 52sImage 1 · Emberline 20°FViewed a product imageDurability >99%
  12. 125m 32sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  13. 135m 53sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  14. 145m 56sExpanded warranty · Emberline 20°FExpanded warrantyDurability >99%
  15. 156m 23sExpanded warranty · Emberline 20°FExpanded warrantyDurability >99%
  16. 166m 47sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  17. 177m 26sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  18. 7m 32sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×595.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×51.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.