Synthetic data
All sessions

s-3570

Simulated shopper

Nov 2, 2026, 4:23 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 12 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 24sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 30sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  5. 51m 50sOpened reviews · Merino 200Opened reviewsDurability 98%
  6. 62m 29sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  7. 72m 32sOpened reviews · Merino 200Opened reviewsDurability >99%
  8. 82m 49sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 52sOpened reviews · Merino 200Opened reviewsDurability >99%
  10. 102m 55sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 24sAdded to cart · Merino 200Added to cartDurability >99%
  12. 3m 43sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×495.7×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.