Synthetic data
All sessions

s-3571

Simulated shopper

Oct 22, 2026, 5:52 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn MidViewed a product pageFit 27%
  2. 255sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 31m 12sImage 1 · Cairn MidViewed a product imageFit 47%
  4. 41m 28sImage 2 · Cairn MidViewed a product imageNo clear doubt 44%
  5. 51m 32sBrowsed catalogBrowsed the catalogNo clear doubt 68%
  6. 61m 58sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 54%
  7. 72m 14sExpanded shipping · Cairn MidExpanded shipping infoNo clear doubt 52%
  8. 82m 35sOpened reviews · Cairn MidOpened reviewsDelivery 38%
  9. 93m 13sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 97%
  10. 103m 25sAdded to cart · Cairn MidAdded to cartDelivery 97%
  11. 3m 54sLeft the store

Final guess

Delivery97%
Fit
2%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
97%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.