Synthetic data
All sessions

s-3573

Simulated shopper

Oct 29, 2026, 3:39 PM UTC · desktop · email · Ridgeback 48L Pack · 15 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 18sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 41m 54sReviews filtered: valueFiltered reviews by valueValue 84%
  5. 51m 59sDelivery check · ZIP 20891Checked delivery date by ZIPValue 43%
  6. 62m 33sExpanded returns · Ridgeback 48LExpanded returns policy→ the store shows Delivery Promise hereDelivery 76%
  7. 73m 12sAdded to cart · Ridgeback 48LAdded to cartDelivery 76%
  8. 83m 52sViewed Kettle TiViewed a product pageDelivery 73%
  9. 94m 00sImage 1 · Kettle TiViewed a product imageDelivery 57%
  10. 104m 20sViewed cartViewed cart (saw shipping cost)Delivery 84%
  11. 114m 44sOpened reviews · Kettle TiOpened reviewsDelivery 81%
  12. 125m 13sReviews filtered: valueFiltered reviews by valueValue 61%
  13. 135m 18sViewed Cairn MidViewed a product pageValue 58%
  14. 145m 28sExpanded shipping · Cairn MidExpanded shipping infoDelivery 93%
  15. 5m 34sLeft the store

Final guess

Delivery93%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
6%
Delivery
93%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.