Synthetic data
All sessions

s-3576

Simulated shopper

Nov 2, 2026, 4:59 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 240sOpened reviews · Kettle TiOpened reviewsSuitability 39%
  3. 31m 06sReviews filtered: valueFiltered reviews by valueValue 75%
  4. 41m 40sOpened reviews · Kettle TiOpened reviewsValue 71%
  5. 52m 04sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  6. 62m 22sOpened reviews · Kettle TiOpened reviewsValue 97%
  7. 72m 54sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 83m 12sViewed Driftwood 2PViewed a product pageValue >99%
  9. 93m 19sSearch “deals”Searched for deals / priceValue >99%
  10. 103m 23sCompare + Driftwood 2PAdded a product to compareValue >99%
  11. 3m 53sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Searched for deals / price30.7×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.