Synthetic data
All sessions

s-3577

Simulated shopper

Oct 31, 2026, 1:02 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 238sExpanded materials · Kettle TiExpanded materialsDurability 32%
  3. 31m 17sImage 1 · Kettle TiViewed a product imageNo clear doubt 43%
  4. 41m 34sOpened reviews · Kettle TiOpened reviewsSuitability 46%
  5. 51m 48sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 98%
  6. 62m 22sExpanded warranty · Kettle TiExpanded warrantyDurability >99%
  7. 72m 59sOpened reviews · Kettle TiOpened reviewsDurability >99%
  8. 3m 14sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.