Synthetic data
All sessions

s-3578

Simulated shopper

Nov 2, 2026, 9:07 AM UTC · desktop · search ads · Driftwood 2P Tent · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 336sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 441sViewed Driftwood 2PViewed a product pageChoice 65%
  5. 51m 01sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 63%
  6. 61m 12sViewed cartViewed cart (saw shipping cost)Value 58%
  7. 71m 23sRemoved from cart · Driftwood 2PRemoved from cart→ the store shows Value Breakdown hereValue 98%
  8. 81m 42sSearch “discount code”Searched for deals / priceValue >99%
  9. 1m 51sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.