All sessions
s-3579
Simulated shopperOct 28, 2026, 3:12 PM UTC · mobile · search ads · Talus Trail Runner · 9 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 18sSearch “merino”Searched the catalogNo clear doubt 32%
- 225sViewed Talus TrailViewed a product pageNo clear doubt 37%
- 353sImage 1 · Talus TrailViewed a product imageNo clear doubt 57%
- 41m 31sImage 2 · Talus TrailViewed a product imageNo clear doubt 73%
- 51m 56sImage 3 · Talus TrailViewed a product imageNo clear doubt 84%
- 62m 34sBrowsed catalogBrowsed the catalogNo clear doubt 93%
- 72m 40sImage 4 · Talus TrailViewed a product image · Inspected 4+ images closelyNo clear doubt 99%
- 82m 55sExpanded shipping · Talus TrailExpanded shipping infoNo clear doubt >99%
- 3m 24sLeft the store
Final guess
No clear doubt>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
>99%
Why no clear doubthow much likelier
- Viewed a product image ×42.3×
- Inspected 4+ images closely4.9×
- Searched the catalog2.9×
- Browsed the catalog2.3×
- Viewed a product page1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.