Synthetic data
All sessions

s-3580

Simulated shopper

Oct 31, 2026, 2:14 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Merino 200Viewed a product pageFit 22%
  2. 258sSize guide · Merino 200Opened the size guideFit 68%
  3. 31m 13sSize guide · Merino 200Re-opened the size guide→ the store shows Fit Confidence hereFit >99%
  4. 41m 47sSearch “discount code”Searched for deals / priceFit 88%
  5. 2m 14sLeft the store

Final guess

Fit88%
Fit
88%
Suitability
<1%
Durability
1%
Value
11%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.