Synthetic data
All sessions

s-3582

Simulated shopper

Oct 23, 2026, 3:14 PM UTC · desktop · search ads · Squall Pro 3L Shell · 14 actions

abandonedcart $578

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall ProViewed a product pageChoice 29%
  2. 231sImage 1 · Squall ProViewed a product imageNo clear doubt 30%
  3. 335sImage 2 · Squall ProViewed a product imageNo clear doubt 50%
  4. 447sAdded to cart · Squall ProAdded to cartNo clear doubt 50%
  5. 51m 08sViewed cartViewed cart (saw shipping cost)Value 26%
  6. 61m 48sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 94%
  7. 72m 07sViewed cartViewed cart (saw shipping cost)Value 98%
  8. 82m 19sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 92m 26sSearch “which tent”Searched to compare optionsValue >99%
  10. 103m 02sViewed Squall 2.5LViewed a product page · Switched to a similar productValue 98%
  11. 113m 18sAdded to cart · Squall 2.5LAdded to cartValue 98%
  12. 123m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 133m 50sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 4m 04sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.