Synthetic data
All sessions

s-3584

Simulated shopper

Oct 23, 2026, 12:36 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 03sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 41m 32sExpanded specs · Cairn LowExpanded technical specs→ the store shows Decision Helper hereChoice 71%
  5. 52m 04sBrowsed catalogBrowsed the catalogChoice 48%
  6. 62m 36sSorted: price ascSorted by lowest priceNo clear doubt 56%
  7. 72m 42sImage 1 · Cairn LowViewed a product imageNo clear doubt 80%
  8. 3m 02sLeft the store

Final guess

No clear doubt80%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
8%
Delivery
<1%
Choice
11%
No clear doubt
80%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Sorted by lowest price1.1×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.